Homework Assignment Example | Topics and Well Written Essays - 500 words - 4

Homework - Assignment Example At the same time, in terms of the clients getting updated information, Andrew still bring in comparative advantage over Chris. 2. (a) The lower-tie data packages increased by $5 per month. At the same time, the higher-tier data packages increased by $ 5. However, the percentage increase was not the same for the two groups. In this case, the increase for the lower-tie was 33% while for the higher-tier plan was 30%. b. For the AT&T tablets, the low-tier plan will be in such a way that for every extra 300 MB, the overage fee that will be charged will be $ 20. The clients will also, through the lower-tier plan be able to get an extra one hour for streaming video or extra 300 posts social media. This is due to the extra megabytes. c. The AT&T is executing this move in order to offset the coming plans of Apple for launching the iPad 3, which according to the analysts could lure many customers and dominate the market. Therefore, the action is meant to expand its market base before Apple comes in to take over. d. The reason behind the increase is demand. This is because, we can see that the company is trying to make sure that the customers get more time for video streaming and accessing social sites. The factor responsible for the increase in demand is the increase in the product’s

Marketing management for the service industry Lab Report

Marketing management for the service industry - Lab Report Example Banyan Tree Hotels and Resorts are among the main players in the Asian Tourist markets and, since, its entry in 1994, it has grown at a tremendous rate to establish a global brand. It is founded by Mr. Ho Kwon Ping and his wife Mrs. Claire Chiang. The company operates in a numbers of countries including Singapore, Australia, Indonesia and Thailand where it has established a strong presence. As a result of its success especially in providing quality services in an environmental friendly manner, in addition its marketing strategy, a case study on the company is going to be analyzed, researched. An analysis will be offered in relations to the company’s services and marketing strategy. B. Facilities and Services of BTR Banyan Tree Resorts (BTR) currently offers a wide array of facilities and services that can constitute to a luxury resort experience. This is much so when related to the prices they are offering and the type of market or clients that are targeted and access services . A luxurious resort experience contains a number of things ranging from the type of services, the quality of services, the price offered, type and quality of facilities available among others. In relation to this, the following discussions identifies the services and facilities at BTR and provides the justifications for the reasons why the two (services and facilities) constitute to a luxurious resort experience. B1. Facilities The BTR resorts around Asia offer a variety of facilities that enhance the experience of clients to a whole new level. First and Foremost, the resort’s units are mostly constructed on natural environments that involve making minor adjustments such as including a few added artificial features or removing a few natural features. This is, when the units are constructed, it involves removing a few of natural aspects that might not provide a comfortable experience and at the same time, add a few artificial aspects such as electricity lighting among others. This in addition with the use of local furnishings created from local materials constitutes to a natural, peaceful, relaxing and enjoyable experience. The location and construction of the resort units is usually one of the key contributing factors of a luxurious resort experience that most hotels in crowded and noisy cities are unable to provide. This feature is in line with the company’s vision and mission of providing clients with an experience that meets their five senses and most notably, their smell, sight and sound where breath taking view and breezes offer an unforgettable experience. Secondly, BTR offers spa galleries that are branded as Banyan Tree spa. This facility is one of the most exquisite features in the resort and guarantees its clients a memorable and luxurious experience. The fourth sense of touch and personal rejuvenation are experienced by clients is a courtesy to this facility. In addition, the type of products, level and quality of expertise offered by the staff in these facilities make the experience more unforgettable, luxurious and enjoyable. For the sake of this facility, BTR has an academy where it trains local experts for different services and most notably the massage services. Thirdly, BTR especially in its Banyan Tree Phuket Resort has a Banyan Tree Gallery brand concepts that are closely associated with the spa facility, where it is mainly concerned with retailing massage oils, skin and body lotions among other products. These

Factors to be considered when planning to fill a vacancy and carry out an interview Essay Example for Free

Factors to be considered when planning to fill a vacancy and carry out an interview Essay The purpose of recruitment is too attract the best candidates for the job, and to then pick the most suitable. To make sure that the best person is picked Human resources will have to make sure that they are clear about * What the job entails * What qualities are required to do the job? * What rewards are needed to retain and motivate employees. If the wrong person is recruited and then finds the job too boring or difficult, then the business will not get the best out of its Human resources Department. It will also mean additional costs for the organisation because if the employee leaves because they are unsuitable they would have wasted money on training and will have advertise for their replacement. When filling a vacancy a number of things have to be considered. Before even thinking about filling the job vacancy the organisation needs to carry out a job analysis. The job analysis is a study of what the job entails. It contains skills, training and tasks that are needed to carry out the job. The reason why the organisation needs to recruit to fill the vacancy is a very important aspect to consider, because the person in the job before may have been unhappy. To prevent this from happening again managers can set up exit interviews with the previous employee to see if they are able to improve the job. Are records of Past Employees available? Records of past employees would also be a good thing for any organisation to have because then the business may be able to hire someone who has worked for them before this would save induction and training costs. Whether or not the organisation recruits internally or externally is an important factor to consider. If the organisation recruits internally * Savings can be made, and individuals with inside knowledge of how the business operates will need less time for induction and shorter periods of training. * The organisation is unlikely to be disrupted by someone who is used to working there. * Internal promotion acts will act as a motivator to other members of staff within the organisation. * From the organisations point of view, they will be able to asses the strengths and weaknesses of an insider, however there is always a risk attached to hiring an outsider who may only prove to be good on paper. The disadvantages to recruiting internally are that * You will have to replace the person who has been promoted. * An insider may be less likely to make criticisms of the business to get the organisation working in a more effective way. * Promotion of one person is an organisation may upset another. Has the appropriate Recruitment documentation been drawn up? Recruitment documentation is another important aspect this includes the job description, person specification, advertisements and interview sheets. Job Description Purpose The job description needs to include the job title, responsibilities and a simple description of the role and duties of the employee within the organisation. To make sure that the job description is up-to-date a job analysis should be carried out. The Job Description has a number of uses * It tells the candidates for a job what is expected of them. * It helps personnel officers to compare the job description with the candidate. * The Job Description can be used as a gauge to see whether or not the employee is doing the job properly, by comparing their activities with the job description. * Arguments about what the employee has to do can be settled by looking at the job description. The job description is a means of communication between the organisation and candidate to maximise relevance of potential applicants. Person Specification The purpose of a person specification is to outline the type of applicant the business is looking for. The person specification also gives potential applicants the chance to match themselves against the specification. The organisation needs to know the type of person they are looking for this can be set out in the person specification. The person specification sets out the mental and physical attributes, which will be needed for the job. A person specification is used so the prospective candidates know what qualities they should have and what is expected from them. It can also be called upon in an interview situation where the employer can match the candidate to the person specification and the position. Advertisement Job advertisements are an important aspect to the recruitment process. An organisation is able to advertise job vacancies to a selected audience through their job advertisements. Advertisements must reach the people who have the qualities needed to fill the vacancy. The nature of the advert will depend on * The target audience managers, supervisors, retail assistants etc. * Where the advert will be placed on a notice board in a local or national newspaper, etc. A good job advertisement will provide prospective candidates with information and will also discourage people who are not qualified for the vacancy. The way in which the vacancy is advertised will be different is the job is being advertised internally or externally. If the job is being advertised internally it will be most likely to be advertised on the staff notice board or in the jobs bulletin, however if the job is being advertised externally it is more likely to be advertised in a newspaper. Interview Assessment Form In an interview assessment form the areas for evaluation are usually * Physical appearance and deportment Does the candidate have the right image suited to the advertised post? * Attainments What experience and qualifications that they have meet the needs of the post. * General Intelligence * Special Aptitudes What skills does the candidate have which relates to the job for example foreign languages or knowledge in the latest software package. * Personality/disposition Another factor of recruitment, which needs to be considered, is the legislation, which affects it. If the organisation does not comply with the set legislation then the individual responsible will be taken to court or the industrial tribunal. To avoid legal action an organisation will make sure that the recruitment criteria are made clear and that any terms of employment are made obvious to the candidate. The organisation needs to make sure that its company policy and practice comply with the relevant legislation. A number of the laws affecting the recruitment process are * Disabled Persons (Employment) Act 1958 This deals with an obligation on firms of more than twenty employees to employ disabled people up to at least three per cent of the workforce. * Sex Discrimination Act 1975 and 84 This deals with the prohibition placed upon job advertisers to discriminate against women in advertising or conditions of service. * Race Relations Act 1980 and 1982 This is the outlawing of discrimination against employees because of their race, colour or ethnic origin. After the vacancy has been filled, the Human Resources department needs to be sure that they leave enough time for vetting and background checks if the job requires this for example any jobs involving children. If this is not dealt with effectively the organisation will be in the position of having an empty vacancy until they are completed.

Languages Are Constantly Changing English Language Essay

Languages Are Constantly Changing English Language Essay Languages are changing as the world is constantly changing. After the Second World War, English neologisms emerged in a remarkable way. New vocabulary came into existence due to new technologies and new discoveries such as ; computing, internet , cell phones and the like. Peoples daily activities like dancing, looking and many others, renewed their popularity giving birth to new lexicon. In deed, new words are invented rapidly and are developed quickly thanks to mass communication. They appear and fall into disuse when they have served their momentary purpose ( Bernhart 54).Only a few of them will get recorded in glossaries of neologisms of general dictionaries. The matter of neologism becomes a new hot spot of research owing to its practical and prevailing use in reality. The study of neologisms evoked a whole cluster of questions: -What are the reasons beyond the rise of new lexicon? -Why are some new words just a flash in a pan? -Why are other words successful? -What are the qualities that make a word successful? -Are Neologisms markers of changes in societies? Chapter 01:Literature Review 1.Definition of a Neologism The term neologism originates from Greek: neos means new, logos means word, i. e. a neologism is literally a new word. Neologism is the creation of a new lexical item as a response to changed circumstances in the external world, which achieves some currency within a speech community(qtd. in Chrystal 1992: 264) at a particular time. In linguistics, a neologism is a recently-coined word, or the act of inventing a word or phrase. Additionally it can imply the use of old words in a new sense (i.e., giving new meanings to existing words or phrases). Neologisms are especially useful in identifying new inventions, new phenomena, or old ideas which have taken on a new cultural context. The word neologism was coined around 1800 and was, at that time, a neologism itself. A person who develops a neologism is sometimes called a neologist; neology is the act of introducing a new word into a language. l. 2. Background of English Neologisms The famous American new word expert John Algeo wrote in the preface of his book Fifty Years Among the New Words, Although the dictionary of new word is warmly welcomed by readers only in recent years, actually the compiling of English dictionary began with the collection of new word ever since 1604. The early English dictionaries like Table Alphabeticall (1604, Robert Cawdrey), English Expositor (1616, John Bullokar), and The English Dictionarie (1623, Henry Cockeram) all embodied some hard words, which were absolutely new words to people in those days. Thus, those dictionaries somehow held the characteristics of neologism dictionary. However, the scientific and systematic study of neologism began at 200 years later, the 20th century. In 1902, Leon Mead published a book named Word-Coinage, being an Inquiry into Recent Neologisms, also a Brief Study of Literary Style, Slang, and Provincialisms, which said to be the first book studying neologism in the 20th. Although it was not a neologism dictionary, it contained some articles about new words. Whats more, Mead put forward the idea of making research on new words for the first time in the history. He also provided lots of examples of new words created by some American writers at that time. In 1920, C.Alphonso Smith, the dean of the English department of American Navy Institute wrote a book entitled New Words Self-defined, in which 420 new words were illustrated by examples. This had proved to be a big progress in the research on the neologisms. From 1937 to 1940, the famous American scholar Dwight Bolinger first applied newspapers and magazines to introduce new word. He created a column, The Living Language, in the newspaper, Words. In 1943, the column was brought into American speech and the title was changed into Among the New Words. Then, in the next year,Professor I. Willis Russell took the place of Bolinger and became the chief-editor of the column. He wrote articles entitled Words and Meanings, New, to introduce new words and their new meanings. War is said to be the major cradle for the born of new words. Majorie Taylor, a librarian in New York, collected numerous neologisms created during the World War II. In 1944, Taylor compiled a word-list, The Language of World War II: Abbreviation, captions, Quotations, Slogans, Titles and Other Terms and Phrases, in which every new word was explained. Similarly, Clarence Barnhart published his Dictionary of U.S. Army Terms. At that time, some academic magazines also published articles to introduce new words. Many neologism dictionaries in the 1950s are very popular, especially the Dictionary of New Words in English compiled by Paul Charles Berg in 1953 and The Dictionary of New Words by Mary Reifer in 1955. During 1950s, Mr. Paul Charles Berg did a lot of job to collect new words about the war, which brought us his Dictionary of New Words in English in 1953. After the World War II, science and technology development had greatly influenced the society. Subsequently, a lot of scientific and technical words were flooding into the language field. A lot of neologism dictionaries about words in those fields were published. Two of them are mostly welcomed: An Explaining and Pronouncing Dictionary of Scientific and Technical Words by W. E. Flood Michael West and Words of Sciences and the History Blind Them by Isaac Asimov. From 1970s on, the study of English neologism drew great attention from western scholars, many of them established special column to introduce new words in English, such as William Safire who was well known for his On Language in New York Times weekly and Anne H. Soukhanow who was the chief-editor of Word Watch. In Safires column, he provided a considerably clear explanation of new words by citing typical examples, exploring their origins and performing their current usage. Besides, the American Dialect Association Dispatches introduced some new words yearly to the public. For instance, in 1994, information superhighway was rewarded as the newest word; cybersex was the most surprising word and mosaic culture the most unnecessary word. The digital revolution in 1990s is the radical reshaping and restructuring of social patterns. Because of the wild spread of internet, America is speaking a whole new language, said Shawn Holley in his The New Word Revolution. Lots of neologisms that have a historical significance by reason of the influence they exerted on the language field are brought into existence. According to the statistics, more than 20 neologism dictionaries have been compiled, among which some put emphasis on the academic field and some are distinctive by their popularity. Oxford English Dictionary, Websters Third New International Dictionary and Barhart Dictionary of New English are the ones with the highest academic value. New words are numerous. Sometimes it seems as if a new word has about as much chance of developing into a permanent addition to our vocabulary. Only few of them will remain as serious candidates for the dictionary. Books especially about new words are abundant. However, only a few scholars have ventured to propose factors that make for the success of new words. One is Goran Kjellmer, whose article Potential Words in the journal Word for August 2000 also reviews previous proposals. The other is the executive secretary of American Dialect Society, Allan Metcalf who proposed the FUDGE scale. The two reached different conclusions. Along with books and periodicals, there is the Internet. In particular, it makes my extensive searches for examples of how words are actually used today possible. Here the author has searched thousands of pages indexed by Google.com countless times to find current uses of words under discussion. A jump of several decades has showed us more researches on the neologisms. Language reflects our life, and the research on the neologisms has never been stopped. By collecting new words or phrases occurring in languages, the previous researches have provided precious materials for the further exploration in this field. Therefore, a careful look at the research background of neologisms carries an essential academic significance. In china, the study of neologism began from 1980s. Most of the specific works and papers are mere introduction of theories from abroad lacking of much original study. To keep up with the latest English vocabulary is really difficult, thus a thorough and systematic analysis about English new words is of practical significance both in learning and teaching of English as a foreign language. Chapter 02: Factors for the Rise of English Neologisms It is not language change itself that has occupied the attention of historical linguists for the past decades, but the causes and the processes of change. Early researchers, such as Saussure (1922) or Bloomfield (1933), for instance, maintained that the causes of linguistic change cannot be established despite numerous attempts at feasible explanations (Wardhaugh,1990:187). The majority of the early researchers have maintained also that the actual processes of change cannot be observed that what one can observe and perhaps analyses are the consequences of change. The findings of later research, however, envisage the process of change as an initial fluctuation between the new and the old, with the completion of the process occurring when the new replaces the old (Fromkin et al.,1996:295). In other words, if the new form, be it phonological, morpho-syntactic, lexical or semantic, spreads the change is in progress, if it eventually replaces the old form, the change has become a fait ac compli it has gone to completion(Holmes,1992:212). In regard to the causes of change, although the reasons for an aspect of a language undergoing change at a particular point in time still remain unclear, a number of theories have been proposed, depending on the orientation of individual researchers. For instance, Mcmahon M.S (1994: 179-182) discussing causes of semantic change, delineates the following: Linguistic causes Historical causes (subdivided into ideas and scientific concepts) Social causes Psychological causes (subdivided into emotive factors and taboo) Foreign influence The need for a new name Quite a lot of reasons are responsible for the creating of English neologisms. Any new thing or new concept, which takes place in our society, may provide a foundation for the creating of the new words. In the following, four of the major reasons will be emphasized: 1) the rise of new concepts and new ideas in social culture; 2) new discoveries in science and technology; 3) the manufacture of new products in economy, and 4) the events in the field of politics. Accompanied by a series of neologisms, we can have a clearer understanding of the current English neologisms. 2.1. Sociolcultural Changes: 2.1.1. New Concepts and ideas in Social Culture. The improving living condition and the enhancing cultural standard have formed a solid basis on which a large number of new things find their occurrence. It is not necessary to demonstrate that with the development of social culture, new concepts and ideas are introduced into us constantly. Since there are many more concepts than there are existing words, there will always be new words created. Changes in social outlook and manners of behavior call for new terms such as beatnik, peacenik, and hippie. Even new culinary arrangements demand new labels and in English they have some forth in the form of cheeseburger, chiliburger, mushroomburger, etc. (Anderson, 1973) Brian Foster presents us a striking example of how fast English vocabulary changes. In the year 1914, a young girl named Monica Baldwin entered a convent, remaining secluded there until 1941. When she returned to the outer world, she found herself in a totally different world: the conditions of everyday life altered by technical developments and social changes were beyond recognition. Whats more puzzling to her was the language people speaking. During a railway journey, the term luggage in advance meant nothing to her. Reading the daily newspapers made her feel idiotic in the extreme, because words like jazz, Gin, Hollywood, Cool, noshing and Isolationism were completely incomprehensible to her. Not to mention how bewildered she was at hearing friends say, Its your funeral or believe it or not. (Brian Foster, 1981) Lets look at another example moonlighting. It was anything but new to the vocabulary, and it gained a brand new meaning in 1957 as the verb to moonlight and its related noun, moonlighting. Time magazine, beamed moonlighting at its readers in its issue of July 22nd, 1957. According to Time, it was in fact not just a new name, but a new trend and a new concern. MOON-LIGHTING, proclaimed the headline: A Problem Born of Prosperity. As a noun, moonlight goes back with the moon itself to the beginning of the English language and even earlier to the Germanic and Indo-European ancestors of English. Presumably ever since humans could speak, they have talked about the light of the moon. As a verb, to moonlight is more recent, but it still goes back to the nineteenth century. From the start it has meant doing something by the light of the moon, but at first this was something that could get one arrested. In the nineteenth century, moonlight was a slang term for the activity of burglars, who benefited from moonlight at their work. In the twentieth century, it was also used for herding cattle and hunting deer by moonlight. Whether it was the illegal work that in 1957 caused the transmutation of moonlight into a standard term for legal work, or whether this new meaning was independently derived from the original moonlight, nobody knows. And it doesnt matter much. Either way, moonlight meaning the light of the moon easily took on its second meaning of to work a second job, and Americans have been moonlighting ever since. This second meaning seems likely to stay in the vocabulary, as long as people continue to hold down second jobs. 2.1.2.Disguising Language, Misnomers While taboo words are words that have been banned by the speech community, misnomers are words that individuals have decided to coin in order to deceive the hearer by disguising unpleasant concepts. Examples: E. friendly fire instead of bombardment by own troops. 2.1.3.Prestige, Fashion Lexical change may be based on the prestige of another language or another variety of the same language, certain fashionable word-formation patterns or certain fashionable semasiological centers of expansion. The kernel of this force is mostly found outside of language. It is often the prestige of a culture, the superiority of a group or politics which cause speakers to adopt linguistic elements (words, morphemes, morphs, sounds) from the prestigious groups speech. Example: English, for instance, borrowed heavily from French during the ME. period because the upper social classes were made up of French people: garment, flower, rose, face, prince, hour, question, dance, fork, royal, loyal, fine, zero are all Gallicisms. Today, English is now the most prestigious language for many parts of the world. 2.1.4.Social, or Demographic, Reasons By social, or demographic, reasons we shall refer to the contact between different social groups. This contact may easily, and rather subconsciously, trigger off lexical change- the more intensive the social contact is, the more intensive the linguistic exchange. Example: In the history of the English language, the two prominent instances of exchanges between two social groups were the one with the Vikings in the 8th to 11th centuries and the one with the French in the 11th to 15th centuries. The force of direct contact between different speech communities must not be mixed up with the prestige force, where no direct contact with the other speech community is necessary. Thus, we can say that the early French loans (from Northern French) rather go back to the everyday contact with the English population and the French soldiers, not so early French loans (from Parisian French) go back to the prestige of the French aristocracy, the French loans in the official bilingual phase of Englands history may either go back to prestige or to the social contact or to both. Examples: The inherited ey is replaced by Scandinavian egg, the inherited nimen is replaced by Scandinavian taken except for theform benumb, throwen is supplemented by Scandinavian casten; early French loans are army, carpenter, catch. 2.1.5.Culture-Induced Salience of a Concept (Cultural Salience) Sometimes concepts are not salient to humans because of gerenal human nature, but because of the concepts cultural values. Their salience can change with the change of culture. Example: The increased importance of arts and fashion has affected the lexical treatment of the conceptual field of colors: from a vague differentiation between dark blue and light blue to a neat distinction between cobalt blue, royal blue, indigo etc. (such neat detailed differentiations often originate in expert slang and then penetrate the language of the general speech community). Conceptual fields which have gained salience through cultural importance may very well serve as designations in other conceptual field in the form of metaphors. Example: In the US, a lot of metaphors in general language have been taken from the field of baseball, e.g. to be off base to be completely wrong, to hit a home run to be highly successful and from the field of entrepreneurship. 2.1.6.Word-Play The category of word play includes humor, irony and puns. Although word-play often goes hand in hand with other factors (such as taboo, prestige or anthropological salience), it can also trigger lexical change on its own. Example: ModE. perfect lady prostitute, to take French leave to leave secretly (without paying), to cool look ( 2.2 New discoveries and Products In Science and Technology Suppose youre advancing the cause of science rather than pitching a product, and you have something new to report-a new element, a new compound, or a new species. How does it get a name? No new science is possible without neologisms, new words or new interpretations of old words to describe and explain reality in new ways. How could Aristotle have developed the logic of syllogisms or Newton thetheory of dynamics without new vocabularies and definitions? They were neologists, and everybody wanting to contribute new knowledge must be. For new knowledge there is no way around the creation of new terms and concepts. For new objects and new inventions, scientific discoveries, technical theories, etc, the new name is usually the work of one man or of a very few. To reject neologisms, often despicably, is to reject scientific development. No sign of scientific conservatism is so telling as the rejection of all but the established concepts of a school of thought. Neologisms are, however, relative to the terminological paradigm actually dominating a field of knowledge. It may be a radical renewal to introduce terms from a tradition believed to be outmoded. Nowadays the idea of the technical highway has been very familiar to people. Development in the science and technology has brought tremendous energy to the improvement of our civilization. And these achievements also find their reflections in language. Technical advancements in a society demand new designator terms, many of which can be found in linguistics such as hypercorrection, phoneme, allomorph, etc. The progress of science and technology gives occasion for the large majority of new words; for a new thing we must have a new name; hence, for instance, motor, argon, and appendicitis. It is interesting to see that the last word did not exist, or was at least too obscure to be recorded, when the Oxford Dictionary began to come out in 1888; but we cannot do without it now. Take the word software for example, that computer term was invented by John W. Tukey, a statistician at Princeton University. As long ago as 1958, he used the word in the American Mathematical Monthly. Today the software comprising the carefully planned interpretive routines, compilers, and other aspects of automotive programming are at least as important to the modern electronic calculator as its hardware of tubes, transistors, wires, tapes and the like. Tukey was already known for inventing another now- famous computer term. In 1946 he used the little word bit as the designation for a unit of information, a binary digit with value 0 or 1. That led a decade later to bytes (groups of bits, now always eight, a term invented by Werner Buchholz at IBM) and to todays kilo-, mega; and tera-bytes of computer storage and information. 2.3 The Manufacture of New Products in Economy Economic development is the mainstream of our era. The improvement of language, to a certain extent, benefits a lot from the new phenomenon that occurs in the economic field. In this competitive world, any innovation or fresh things taking place in economy will soon find their voice in the language. If theres anything a new product needs, its a brand name. To the extent that the product succeeds, the name will too. Its a sure thing, the one way to guarantee that a new term will be a success: spend mighty amounts of money on marketing persuade people to buy and keep on buying a product, and they will call it by the name you give it. When you want a product, a company would like you to think of its brand name. The Coca-Cola Company wants people to think of a Coke when they want a soft drink. But if the marketing is successful enough and the name Coke is embedded in peoples vocabulary, people will ask for a Coke and be satisfied if they get a Pepsi. In fact, in the southeastern United States, home of Coca-Cola, Coke is such a successful brand that many people there (and in the rest of the country) refer to any soft drink as a coke. Some brand names even joined the pack of the general vocabulary. Here are some of them: à ´Ã¢â€š ¬Ã‚ Ã‚ ºÃ¢â€š ¬Ã‚  Aspirin: a name for acetylsalicylic acid, trademarked by the Bayer Company of Germany at the start of the twentieth century. à ´Ã¢â€š ¬Ã‚ Ã‚ ºÃ¢â€š ¬Ã‚  Elevator and escalator: both originally trademarks of the Otis Elevator Company. à ´Ã¢â€š ¬Ã‚ Ã‚ ºÃ¢â€š ¬Ã‚  Zipper: a name given to a separable fastener by the B.F. Goodrich Company many years after it was invented. The new name helped the zipper attain popularity in the 1930s. à ´Ã¢â€š ¬Ã‚ Ã‚ ºÃ¢â€š ¬Ã‚  Loafer: for a moccasin-like shoe. à ´Ã¢â€š ¬Ã‚ Ã‚ ºÃ¢â€š ¬Ã‚  Cellophane: for a transparent wrap made of cellulose. à ´Ã¢â€š ¬Ã‚ Ã‚ ºÃ¢â€š ¬Ã‚  Granola: a trademark registered in 1886 by W K. Kellogg, now used for a natural kind of breakfast cereal. à ´Ã¢â€š ¬Ã‚ Ã‚ ºÃ¢â€š ¬Ã‚  Ping-pong: for table tennis, a trademark registered by Parker Brothers in 1901. à ´Ã¢â€š ¬Ã‚ Ã‚ ºÃ¢â€š ¬Ã‚  Xerox: for photocopier. à ´Ã¢â€š ¬Ã‚ Ã‚ ºÃ¢â€š ¬Ã‚  Kleenex: for facial tissue. à ´Ã¢â€š ¬Ã‚ Ã‚ ºÃ¢â€š ¬Ã‚  Band-Aid: for adhesive bandage. à ´Ã¢â€š ¬Ã‚ Ã‚ ºÃ¢â€š ¬Ã‚  Tupperware: for storage container. à ´Ã¢â€š ¬Ã‚ Ã‚ ºÃ¢â€š ¬Ã‚  Scotch tape: for transparent adhesive tape. à ´Ã¢â€š ¬Ã‚ Ã‚ ºÃ¢â€š ¬Ã‚  Jazzercise: for exercise to jazz music. 2.4. The Events in the Field of Politics. The forming of English new words is sometimes considered as the result of the political changes. Language reflects the society, as it has always been. Politics is an essential part of the development of the world; therefore, it can easily find its relative neologisms in the language field. For instance, when Mr. Bill Clinton was elected as the president of the US., his name has been associated with many political words. His policy is Clintonian, he is carrying out the Clintionism, his economics policy is Clintonomics, and his supporters were called Clintonites, he ultimately wanted to realize his Clintonization. Another widespread usage of affixes is -gate, which came from the historical Watergate event. People took use of Irangate to disclose the involvement of some American government office workers in U.S. selling arms to Iran. Camillagate was used to mean the love affair of British Prince Charles and his lover Camilla Parker. Nannygate was pointed to the illegal hire of baby-sitter or the hire of illegal immigrants. Another striking example, On September 11, 2001, the peace of a sunny late-summer morning was shattered by the impact of four hijacked airplanes on the World Trade Center towers, the Pentagon, and a field in Pennsylvania. There were more direct casualties in these disasters than on any previous day in American history, and soon the entire country felt the impact of damaged or destroyed lives, businesses, and sense of security. Out of the ashes came patriotism, resolve, and unity. And out of the ashes came new words, too, to describe new situations never before imagined. The events stir memories of Pearl Harbor and Oklahoma City, and we refer to other memorable occasions by their locations Lexington and Concord, Gettysburg, Little Big Horn, and Wounded Knee but in this case the name of place wont work. Its not just because several places were involved, but also because the places are too famous. New York City and Washington, DC, have too many other connotations, so do the World Trade Center and the Pentagon. For lack of a suitable designation deriving from place, we have used the date as a reference point: September 11. That does have a well-known precedent. One other event in American history is referred to by its date: July 4 or the Fourth of July, the date in 1776 when the Declaration of Independence was proclaimed in Philadelphia. In addition to the spelled-out month and day, the numerals 9/11 or 9-11 have been used. Never before has such a historic event been so labeled, but because of the striking coincidence that 911 is the telephone number to call for help in an emergency, that numerical designation has been a success. Headline writers like the concision of this expression, just three numerals to take in all the events of that day. So far, the events of that day have resulted in just one new term: ground zero, for the place of impact, the center of destruction in New York City where the World Trade Towers once stood. That phrase has succeeded because it is not really new; its an old term for the location on the ground directly under a vast atomic explosion, corresponding to air zero, the location in the air above the ground where the bomb goes off. Ground zero had been gathering dust on the shelf in recent years because of a fortunate lack of atomic explosions. No one knows who first said ground zero in reference to the site where the World Trade Towers were attacked and collapsed, but the term immediately caught on because of its familiarity and emotional power. Chapter 03:Success of English Neologisms 3.1. How are Neologisms Found? The authority for a word in fact, the authority for a language rests with the users of the language. Thus, the process of adding new words to the dictio ­nary begins with a systematic examination of almost everything printed and said in English. As far as Among the New Words is concerned, this important task citation with source information (qtd. in Algeo 1991a: 3) is fulfilled by active members of the Words Committee, who contribute the words they regard as new in any material they read or listen to (Algeo 1991a: 3). The cited word must contain the name of the publication, the day, and the page number. Concerning oral citations, the source information must consist of the day the sentence was heard and where and when one came across it (Algeo 1991a: 3). The following list shows that usually American dictionaries are consulted (with the exceptions of two British dictionaries: the OED and Websters Third) to check the newness of each contribution (Algeo 1991a: 2): Random House Websters College Dictionary, 1991. Oxford English Dictionary, 2d ed., 1989. World Book Dictionary, 1989 Websters New World Dictionary, 3d College ed., 1988. Random House Dictionary, 2d ed. Unabridged, 1987. Websters Ninth New Collegiate Dictionary, 1983. Websters Third New International Dictionary, 1961. Only if the new word is assumed to be British, are additional British dictionaries referred to. To make sure that a neologism has not been lexicalized yet, the following dictionaries of neologisms are used: Third Barnhart Dictionary of New English. 1990. Chambers English Dictionary, 1988. Collins Concise Dictionary, 2d ed., 1988. Collins Dictionary, 2d ed., 1986. Longman Dictionary, 1984. Readers Digest Great Illustrated Dictionary, 1984. If a word entered one of these dictionaries, then it is usually not recorded in Among the New Words (Algeo 91a: 2). Since Among the New Words receives more citations than there is space to print, a selection has to be made. The criteria on what and when to enter a word is up to the lexicographer. As I said, lexicographers have different opinions (Algeo 1991b: 75) and therefore it is hard to give exact rules. However, two principles can be set up: the absolutely newness of a word and the reflection of the zeitgeist. 3.2. Reasons of Success of Neologisms 3.2.1 The frequency of occurrences The most important factor is that a word appears in as many different sources as possible. The more sources (newspapers, magazines, books etc.) a word appears in, the more obvious is the frequency and range of the term (Sheidlower 33). Besides, the more a word is cited the more popular it is; and consequently the more likely it is to be included in a dictionary. 3.2.2 Range among sources It is of interest to know the range of the new word because if a word is only common in a special field, it is not a candidate for a general dictionary but rather for a technical one. Therefore, a general dictionary excludes technical terms or terms well known in a certain field because they are not of general interest. However, there are exceptions: the term intellectual property  [1]  was limited to certain fields. Today, its use is widespread because new technologies are invented; thus the intellectual property has to be preserved (Sheidlower 33). 3.2.3 Durability The use of a term over a certain time gives information on its durability. Nevertheless, this criterion must not be overrated. It is true that a word that appears over a certain time span, but otherwise does not constitute sufficient evidence (qtd. in Barnhart 59) probably will not be included; however, a brandnew word with sufficient evidence (frequency of occurrences, range among sources, cruciality in a given field) is likely to enter a dictionary (Sheidlower 34). Sheidlower points out that the criterion should rather be the number and range of citations than the newness of the word (34

The Hierarchical Social Structure in Velasquezs The Water Seller, Picassos Acrobats Family with :: Seller Acrobat Family Gothic Third May Essays

The Hierarchical Social Structure in Velasquez's The Water Seller, Picasso's Acrobat's Family with a Monkey,Wood's American Gothic, and Goyez's The Third of May The pyramidal structures in Velasquez's The Water Seller, Picasso's Acrobat's Family with a Monkey, Wood's American Gothic, Goyez's The Third of May reflects the components of society. At the top of the pyramid is the single individual, as presented by Diego Velasquez in "The Waterseller of Seville," which portrays the three images of a boy and old man in the foreground and the shadowy figure in the background, whom stand in a circle. A clear cup filled with water, like the water of life that quenched the dying man’s thirst in a hot desert, is suspended in the center. The young boy, in his school uniform of a black jacket and white dress shirt, looks at the glass as would a child at a chocolate chip cookie, craving and yearning for that bit of sweet chocolate encased by a soft sugary dough. The old man on his right is wearing a very bright red cloak that reflects off onto his hands and face, giving them a red glow as well, while his other hand rests on a large water jug. Behind the two men is a more mysterious figure, like a spirit from the netherworld whose face is transparent. He, too, holds a glass in his hand, but unlike the other two, he is actually dri nking from it.The centralized cup and its movement a circular pattern represents the completion of a life cycle. It begins with the boy, who is transformed, by the knowledge gained in life that is symbolized by the water, to an older man before entering his final stage of death. The large water jug in the forefront, however, is a reminder that the amount of knowledge that can be found in life is infinitely larger than people can possibly consume in their lifetime. On the middle tier of the structure is the basic family unit that can be divided into the intermediate, as portrayed by Grant Wood's American Gothic, and the extended, as in Picasso's The Acrobat's Family with a Monkey. In the former, the immediate family is portrayed as the "old family", since the couple present in the picture are elderly. The old man, holding a pitch fork, and his sister, who stands behind him, share the same grave look as parents would give their children while scolding them.

Animal Farm, by George Orwell :: essay papers

Animal Farm Question: Write the importance in the book ^ÓAnimal Farm^Ô of Squealer. Sly, greedy, crafty, these are just a few characteristics that describe Squealer. Squealer is also a messenger, an actor, a persuasive speaker, a follower, and a liar. He^s nimble, he^s clever, he^s manipulative and most of all he^s sneaky. Squealer uses his intelligence to persuade the other animals into doing what Napoleon wants, when they don^t really want to do it. He uses his craftiness and cunning to deceive the animals into thinking that he is on their side and that he^s doing all he can to help them. His acting ability can mislead the animals into thinking that he^s one of their closest friends and that he can be trusted with all their secrets. Squealers slick style makes him an important character in the book ^Animal Farm^. Squealer is first introduced in chapter 2, and he commits his first deed in chapter 3. This deed is an example of Squealers persuasive speaking. Snowball and all the other pigs decided that Squealer should tell all the other animals that all the windfall apples would be collected and given to the pigs. The pigs also wanted extra milk to be mixed in with their mash. Squealer explains to the other animals that the pigs are taking the apples and milk merly for their health. He uses this excuse to persuade the animals into thinking that they should give them the extra food and drink. He says to them ^Comrades! You do not imagine, I hope, that we pigs are doing this in selfishness and privilege?^ He then goes on to say ^Milk and apples (this has been proved by science, comrades) contain substances absolutely necessary to the wellbeing of a pig. We pigs are brain workers, the organisation of the farm totally depends on us^. Squealer says that the pigs are taking the apple! s and milk in the good of the other animals because, he says that Jones will come back if they don^t. This immediately makes the animals want to give the extras to the pigs. Squealer uses this fear of Jones coming back as one of his main arguments. Another example of Squealers persuasive talent is in chapter 5. This is where Napoleon drives Snowball off the farm using his dogs. Napoleon asks Squealer to go round the farm and explain to the others the new arrangements. Squealers main objectives in this speech is to give good reasons why Napoleon drove Snowball out, to put Animal Farm, by George Orwell :: essay papers Animal Farm Question: Write the importance in the book ^ÓAnimal Farm^Ô of Squealer. Sly, greedy, crafty, these are just a few characteristics that describe Squealer. Squealer is also a messenger, an actor, a persuasive speaker, a follower, and a liar. He^s nimble, he^s clever, he^s manipulative and most of all he^s sneaky. Squealer uses his intelligence to persuade the other animals into doing what Napoleon wants, when they don^t really want to do it. He uses his craftiness and cunning to deceive the animals into thinking that he is on their side and that he^s doing all he can to help them. His acting ability can mislead the animals into thinking that he^s one of their closest friends and that he can be trusted with all their secrets. Squealers slick style makes him an important character in the book ^Animal Farm^. Squealer is first introduced in chapter 2, and he commits his first deed in chapter 3. This deed is an example of Squealers persuasive speaking. Snowball and all the other pigs decided that Squealer should tell all the other animals that all the windfall apples would be collected and given to the pigs. The pigs also wanted extra milk to be mixed in with their mash. Squealer explains to the other animals that the pigs are taking the apples and milk merly for their health. He uses this excuse to persuade the animals into thinking that they should give them the extra food and drink. He says to them ^Comrades! You do not imagine, I hope, that we pigs are doing this in selfishness and privilege?^ He then goes on to say ^Milk and apples (this has been proved by science, comrades) contain substances absolutely necessary to the wellbeing of a pig. We pigs are brain workers, the organisation of the farm totally depends on us^. Squealer says that the pigs are taking the apple! s and milk in the good of the other animals because, he says that Jones will come back if they don^t. This immediately makes the animals want to give the extras to the pigs. Squealer uses this fear of Jones coming back as one of his main arguments. Another example of Squealers persuasive talent is in chapter 5. This is where Napoleon drives Snowball off the farm using his dogs. Napoleon asks Squealer to go round the farm and explain to the others the new arrangements. Squealers main objectives in this speech is to give good reasons why Napoleon drove Snowball out, to put

Managing People Essay

Introduction Hiring employees is a crucial task for any company, since every employee has a significant role within the firm. It is for this reason that the recruiter(s) must make the right choice while selecting the candidates and make sure that the future employee fits the best the job offer. In order to achieve this essential task, most companies use the selection interview which is a method that allows the recruiter or manager and the candidate to meet each other in order for the recruiter to evaluate the different candidate’s aspects. The selection interview method is the most frequently and extensively used approach for employment selection. However, despite its universality, it has raised numerous issues regarding its reliability especially the perceptual errors involved in the evaluation process. Throughout this document, the general selection interview’s benefits and issues will be mentioned in order to justify its popularity in comparison to other selection methods and identify its main pitfalls. The next part will aim to underline the relation between the selection interview and the eventual perceptual errors engendered during the recruitment. Finally, the legal implication of the selection interview will be discussed with regard to government policy and legislation. The selection interview Torrington and Hall (1995) describes the selection interview as a controlled conversation between one or many interviewers (managers) and one or many candidates with a purpose of: * Gathering information in order to predict how well the candidates would perform in the job offered, by measuring their abilities according to predetermined criteria established by the interviewers. * Facilitating the candidates’ decision-making by providing them with full details of the job opportunity they have applied for and information about the organisation. * Giving each candidate an equal opportunity or a fair hearing. Benefits In an interview, both parts meet each other. This allows a certain assessment to be made that can not be established in any other way (Torrington and Hall, 1995) such as the compatibility of two parts and their ability to work together, or the aptitude of someone to perform efficiently within a team without altering the whole group performance. Moreover the selection interview gives the candidates the ability to ask the interviewers any questions, such as information about the working hours, contract negotiation and so forth, in other words, it creates a public relation between both parts. In a second hand, it allows the recruiter to answer the candidates’ questions, and often to increase the perceived attractiveness of the job (Barclay, 1999) such as high salary etc†¦ In addition, the selection interview costs much less than the other methods such as testing and consultants use. Problems with using selection interview The major issues concerning the selection interview are related to its unreliability, invalidity and subjectivity (Torrington and Hall, 1995), although Webster (1964) conducted research that allowed identifying the following problems: * If the interviewers make their decision very early in the interview’s progress, they will deceive their final decision to the candidate. * Interviewers tend to find out the evidence that the candidate is unfavourable rather than favourable which can be called as overweighting negative information. * Most interviewers make their choice within the first three or four minutes of the interview, and then spent the rest of the time looking for evidence to confirm their first impression. * Primacy and Recency which is the tendency to recall the first few candidates and the last few. Therefore those in the middle of the queue become forgotten by the interviewers. * All the perceptual errors made in the interview selection, which include, stereotyping, Halo effect, discrimination and so forth. The next part will entirely be focused on those major issues with significant examples regarding the selection interview’s situation. The perceptual errors in the selection interview According to (Rollinson, 2002:110) who defines the perception as: â€Å"A mental process involving the selection, organisation, structuring and interpretation of information in order to make inferences and give meaning to the information† Perception plays a significant role in organisations, since it is used by individuals to make judgements, inferences and interpretations. Moreover it reflects how the people respond to what we do and what we say. However the differences in perception result for people seeing different things and inferring different meaning to same stimuli. The manner that people perceive things differs from one individual to another, therefore perception becomes a person’s reality and this can lead to misunderstandings (Mullins, 2001). The selection interview has raised several concerns regarding to its validity and reliability, those issues has been directly associated with the perceptual errors that may occur in a selection interview. The main areas where problems are encountered are: * Stereotyping: This is where people are regrouped in a same category according to various criteria such as their age, gender and race (Racial stereotyping). Stereotyping is also attributing a person with qualities supposed to be general of members of a particular group (Rollinson, 2002). In our selection interview context, a female candidate who applies for a building site engineer job would not get the offer because the interviewer might thing that all females are weak and fragile, even thought the candidate has got better knowledge and education than any male candidate. Another example could be a small computing business ran by young managers supported by young computer engineers. If an older candidate applies for an engineer job, the interviewers might discriminate he or she because of his or her age, in the fear that he/she would not fit into a young working team and that might affect the entire group’s overall effectiveness. A number of studies concluded that interviewers are more likely to give higher ratings on some traits to candidates who are more similar to themselves. For example a study demonstrated that females were generally given lower ratings than that of males by male interviewers (http://www.shlusa.com/litigation/BestPractice/bpg_selectioninterviewing.pdf). * The Halo Effect: This is the assumption that a person has a certain characteristic, therefore he or she will have other characteristics (Rollinson, 2002). If a candidate has good communication skills. This does not mean that he or she will perform effectively as a manger or a group leader. It can happen that the panel member is impressed by one candidate’s criterion, and then the interviewers will give him/her positive evaluation for all other criteria regardless the performance. * Self-fulfilling prophecy: in our selection interview perspective, the Self-Fulfilling prophecy can be thought as the interviewer’s feelings regarding the interviewee. If this first person feels negatively about the candidate, he or she might ask more difficult questions in order to confirm his/her first assumptions. Therefore the candidate will feel uncomfortable when providing. This concern is also valid in the other sense which is the positive interviewer’s positive feeling and the straightforward questions to candidate in order to confirm it., The interviewers will basically tend to confirm their first impression whether it is positive or negative. This issue has a relevant impact on the validity and reliability of the selection interview in the sense that the interviewer’s first impression has a considerable effect on both candidates’ self-confidence and interviewers’ final result. * Attribution Theory: The attribution can be internal or external to a person, i.e. people attribute causes to other people’s behaviour. The internal attribution can be the person’s abilities; intentions etc. whereas the external attribution is the environment, luck etc. To simplify this theory throughout an example, a candidate is sweating during a selection interview, the deduction the interviewer might have is: Does this person sweat because the room is hot (External attribution) or because the candidate is nervous and struggle to answer the question (Internal attribution)? In fact there is a significant difference between those two factors that affects the interviewer’s perception and therefore his/her decision making. Government policy and legislation While organisations are totally free about how they choose their employee, legislation has a significant role in the recruitment and selection methods, especially in attempts to prevent different discriminations such as ethnic origin, sex, age and disability and to guaranty equal opportunities in recruitment (Beardwell and Holden, 2001). The first act was elaborated in 1974 and concerned the discrimination against people with criminal records (The Rehabilitation of Offenders Act 1974). This stipulates that after a certain time, the offender has the right to not reveal his or her sentence to any organisation, and should have the same recruitment chances that everybody else has. Followed by that, sex discrimination Act 1975 (including marital status) and race discrimination Act 1976 were introduced in the United Kingdom in order to protect people from direct and indirect discriminations. Since those acts, women and people from different origins have taken important part within organisations; however the evolution has been done relatively slowly according to national statistics (EOC Annual Report, 1998 and IDS 1997) which indicate the distribution of employment on the grounds of gender and race has slightly changed since those acts; for instance, people from ethnic minority are two and a half times more likely to be unemployed than white population. More recently, the Disability Discrimination Act (1995) was enforced in order to protect people with physical or mental impairment that affect them carrying out normal day-to-day activities and tasks. National statistics (Sly et al.; 1999) reveal that the unemployment rate for disabled people is almost twice that the non-disabled people for the working age. Conclusion We have seen that the reliability of the selection interview is affected by perceptual errors. However it this issue that can be overcome by using a structured interview, which makes the interviewer more involved in the job analysis. It is important to remember that the validity of the interview is improved by building a strong relationship between the content of the job and the structure of the selection method. The questions are relevant to the job requirements, and candidates are assessed according to a unique and specific scoring procedure in other words the same questions are asked to each candidate and rated according to pre-elaborated rating scales (Barclay, 1999). Moreover, the interviewers should have special trainings and practices in order to let them know the various pitfalls met in selection interview and overcome their weaknesses regarding the different aspects of the interview. Despite the existence of other recruitment methods such as testing, group selection, assessment centres, and consultant agencies which reveal to be more expensive and less accurate; the selection interview approach remains the most popular and flexible method used by organisations. Bibliography Barclay, J. (1999) â€Å"Employee Selection: A question of Structure†, Personnel Review, 28 (1/2): 134-151. Barclay, J. (1999) â€Å"Improving Selection Interview with Structure†, Personnel Review, 30 (1): 81-101. Beardwell, I. et al. (2001) Human Resource Management, Edinburgh: Prentice Hall. Mullins L. (2001) Management and Organisational Behaviour, UKPrentice Hall. Rollinson, R. (2002) Organisational Behaviour and Analysis-An Integrated Approach, Edinburgh: Prentice Hall. Thair, T. and Risdon, A. (1999). Women in the labour market: Results from the spring. 1998 labour force survey. Labour Market, March. The Office for National Statistics. Torrington, D. et al. (1995) Human Resource Management, Edinburgh: Prentice Hall. SHL Group plc (2000) http://www.shlusa.com/litigation/BestPractice/bpg_selectioninterviewing.pdf 7/11/2003.