Marketing the Class A (Mercedes)

ASSIGNMENT MMG CONTENTS 1/ Executive Summary................................................................p.3 2/ Introduction..........................................................................p.4 3/ Market audit.........................................................................p.5 3.1/ External digest.............................................................p.5 3.2/ Internal compend.............................................................p.6 4/ SWOT analysis.....................................................................p.10 5/ Segmentation.......................................................................p.12 6/ Portfolio analysis..................................................................p.15 6.1/ crossroad analysis............................................................p.15 6.2/ Service analysis............................................................p.15 7/ Strategy..................................................... .........................p.17 8/ Conclusion..........................................................................p.18 executive SUMMARY INTRODUCTION Daimler-Benz AG is one of the well-nigh infamous cable car firms in the world. In fact, the only take a leak Mercedes personifies comfort, luxury, quality and safety. Nevertheless, the October 22, 1997, Robert Colin -a car tester and deputy editor in chief of a Swedish car magazine- capsized the A- air division during the Moose-test. From this instant, Mercedes baffled a lot of credibility concerning safety of its cars. Indeed, 98% of every cars pass this test without problems and the most important problem concerns the fool image: this failure could commit an effect on the different Mercedes models. So, this case study provide aloneow us to border and analyse the strategic invest of Daimler-Benz AG in market terms during and after this tragicomical event. In this way, I go away develop a securities ind ustryplace audit (with an indispensable and! an extraneous point of view) to undertake a strength, weakness, opportunity and threats analysis of the organisation. Moreover, I leave behind offer suggestions close the possibility of market segmentation -considering its customer base and market locating- and make a portfolio analysis (product and service portfolio) of the Mercedes offer.

At last, I will formulate probable strategies for the organisation to move from its present position to a more than successful one. MARKET AUDIT In come in to make a market audit of the Mercedes A-class case study, we will divide the analysis in an external analysis (wit h the anatomical structure of market, the trends in market, the SLEPT analysis, etc...) and an internal one (thanks to the 4P and 3Cs). 3.1/ External analysis: · building of market: the accepted market is a more... The proposed marketing strategy for Mercedes A class was very well written considering all aspects of marketing including audits, fella & antiophthalmic factor; SWOT analysis & deoxyadenosine monophosphate; strategy for increase the sales of Mercedes A Class. However, the report was mindless of the last scallywag i.e 18, but not that important since coating can be easily made from the concise & to the point report. better effort! If you want to get a full essay, order it on our website: BestEssayCheap.com

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